Cafe de Nata is a London first, introducing authentic Pastel de Nata (Portuguese custard tarts) to Londoners. Cafe de Nata make and serve fresh sweet treats in front of your eyes! They were looking for a social media marketing agency to help them successfully launch their brand and flagship store in Hammersmith.
We put together a social media strategy to create hype around this new excited concept, and tapped in to the vibrant Portuguese community in London to maximise the exposure. As part of the launch strategy, we set up the social media profiles and produced branded content. Then, we amplified it through paid social media advertising and strategic following on Instagram and Twitter.
Within 1 week of our launch marketing campaign, there was a huge buzz around the brand – subsequently the launch was a major success and has gone on to be a hot spot for Londoners looking for tasty portuguese treats. Cafe de Nata have now gone on to open a second location in just under a year!
…in just 2 weeks!
