The Salaam Centre is a groundbreaking initiative to create a community centre in London, open for all. The Salaam Centre is currently under construction and the leaders of the project understood they needed to refresh their brand to reflect the modernity and cutting-edge style of the centre.
We developed the branding by introducing an entirely new colour pallette which was modern, bold and reflective of the project values. As part of the rebrand we introduced new typography as well as perfecting the shape of the calligraphy, which spells ‘Salaam’ in Arabic (meaning ‘peace’).
In addition to the redesign of the logo, we also produced branding guidelines to ensure better consistency across branding and marketing materials. We also redesigned their website and provided extensive digital marketing strategy consultation.
